Why do so many people wear gel nails now?

In recent years, gel nails have taken the beauty world by storm, becoming a staple for those seeking long-lasting and visually stunning nail enhancements. The rise in popularity of gel nails, including builder gel, can be attributed to several factors that appeal to a diverse range of individuals. In this article, we'll explore the reasons why so many people are embracing gel nails as a preferred choice for their manicures.

The Allure of Gel Nails

  • What are Gel Nails?: Gel nails are artificial nail enhancements made from a gel-like substance. They are cured under a UV or LED lamp, providing a glossy and natural-looking finish.

  • Builder Gel: Builder gel is a specific type of gel used to extend and shape natural nails, providing a solid foundation for various nail enhancements.

Reasons for the Surge in Gel Nail Popularity

  1. Durability and Longevity:

    • Gel nails are renowned for their exceptional durability. They can withstand everyday wear and tear better than traditional nail polish, making them an attractive option for those seeking a long-lasting manicure.
  2. Natural Appearance:

    • Gel nails offer a natural appearance that closely resembles the look and feel of natural nails. The gel's transparency allows for versatile nail art and designs, appealing to those who prefer a more subtle and sophisticated look.
  3. Quick and Efficient Application:

    • Gel nails can be applied relatively quickly, providing a time-efficient solution for those with busy schedules. The curing process under a UV or LED lamp allows for immediate use of hands without the risk of smudging.
  4. Versatile Designs and Nail Art:

    • Gel nails provide a canvas for intricate nail art and designs. The versatility of gel allows for endless creative possibilities, from simple color options to complex designs, attracting individuals who enjoy expressing themselves through their nails.
  5. Strength and Resilience:

    • Gel nails, particularly builder gel, provide additional strength to the natural nails, reducing the risk of breakage or chipping. This appeals to individuals seeking a robust and resilient nail enhancement.
  6. Low Maintenance:

    • Once applied, gel nails require minimal maintenance. They retain their glossy finish and resist chipping for an extended period, reducing the need for frequent touch-ups.


The surge in popularity of gel nails, including builder gel, can be attributed to their durability, natural appearance, quick application, versatility in design, strength, and low maintenance. As more individuals seek long-lasting and aesthetically pleasing manicures, the appeal of gel nails continues to grow. Whether you're looking for a subtle, natural look or bold, artistic designs, gel nails provide a versatile and attractive option for nail enthusiasts, cementing their place as a leading trend in the world of beauty and nail care.

Back to blog